Sojo Spa Club has been acquired by an online TV service for a one-off fee of 500,000 yen ($48,000).
The Japanese spa company, which has an annual turnover of ¥3.5 billion ($4.7 billion), said in a statement that the deal was announced at the company’s annual shareholders meeting last week.
The spa’s main attraction, which is also its primary source of income, is its famous Sojo spa, where visitors can soak in the spa’s signature red hot tubs, which feature hot springs.
Sojo is the second spa in Japan to become part of the TV service, joining the spa club of the same name, which serves as the mainstay of the Tokyo subway system.
The Sojo club is also part of Japan’s Sojourner celebrations, which coincide with the start of spring, which traditionally marks the beginning of spring in Japan.
The club, which began in 1996, now serves as a place for visitors to share their thoughts and experiences with one another.
Sojourners can join a group discussion on social media and have a chance to ask questions about the spa, which offers various services including massage therapy, personal care and spa-themed events.