By Matt Breslin/Bloomberg via Getty Images”When you walk into the shop and you see the men and women wearing Reeboks, you just know that they’re going to be good guys,” says Scott Fink, who runs the footwear retailer’s Reebox Club website.
“When you’re in the club, you’re just trying to get a good pair.”
For men, Reebos are made from a synthetic blend of rubber and leather.
They’re also made from nylon, which is used for high-end shoes.
They come in three sizes: regular, medium, and large.
They sell for about $20, with discounts available.
“The average size of Reba is the medium,” says Fink.
“We’re making a big push to get into that group, and we’re making that effort.”
For women, Rebeos are lighter, with a higher sheen.
“A lot of people see the Reba Club, and they think it’s just for women, but it’s not,” says Michelle Zawada, an associate marketing director at Reeboy, a retailer in Manhattan.
“If you look at the size range of Rebeo, you’ll see that the women are wearing medium, which we believe is more comfortable.”
The Reebobie Club website says it will make $2 million in sales this year and that the store has seen an 80% jump in traffic since it launched in April.
It’s still only one store in the chain, but sales have been growing.
“It’s a huge opportunity,” says Zawadas.
“I don’t think people realize how big this is.”
Reebok Club’s stock has doubled since it first opened in June.
It has sold $6 million in shoes so far this year, and its sales have more than doubled since the start of the year.
Its sales of men’s and women’s Rebeobie products have more nearly tripled.
Its popularity has led to an expansion into men’s clothing.
Last month, the company announced a partnership with Gap Inc. to sell men’s apparel in men’s stores.
“I think the biggest opportunity is in men,” says Paul Lusby, a vice president of footwear at the Gap, which was founded in 1948 and now sells shoes for about 40% of the U.S. shoe market.
“Women’s shoes are more affordable, and men’s are more desirable, so we’re going in to that space.”
The Gap deal has brought the company’s sales to more than $1 billion in a quarter, more than double its total sales in the same period last year.
“They’re very, very popular with men,” Lusber says.